Be Good. Not Bitter. Always.
Be GOOD Not Bitter Coffee is a values-driven coffee brand built on the belief that life’s hardest moments don’t have to define us, our choices do.
We roast premium coffee fresh to order, with intention and care, creating a daily invitation to pause, reset, and choose goodness. More than coffee, this is a reminder that resilience can be gentle, presence can be powerful, and even small moments—like the first sip of the day—can be meaningful.
This commitment to freshness, quality, and care is why we confidently stand behind every cup we serve.
Quality You Can Taste
Great coffee begins with great beans—and is perfected through expert roasting. Our coffee is roasted by passionate professionals who closely monitor every batch, catching imperfections and approving only the very best.
This hands-on approach ensures remarkable consistency, exceptional flavor, and a level of care that mass-produced coffee simply cannot match. The result is coffee you can taste, feel, and trust.
Freshness Guarantee
We don’t roast your coffee until you order it.
Whether you choose whole bean, ground, or single-serve pods, your coffee is roasted fresh and shipped directly to your door at peak flavor.
That’s our promise—and it’s how we ensure every cup delivers the experience you
deserve.
Proudly Owned & Operated in America
Be Good Not Bitter Coffee is proudly owned and operated in the Pacific Northwest, where coffee culture runs deep.
We cut no corners and spare no expense in delivering a product rooted in integrity, craftsmanship, and care—because how something is made matters just as much as how it tastes.
A Coffee Experience Unlike Any Other
Be Good Not Bitter Coffee represents years of refinement, tasting, and thoughtful roasting practices—all brought together in a beautifully balanced blend.
Whether it’s part of your morning ritual, an afternoon pause, or a shared moment with someone you care about, our coffee is designed to elevate the experience and invite you to slow down.
Hear from our Customers
It starts when you open the box and that amazing smell of great coffee comes out. Then you make the coffee and its smells and tastes amazing. So big, bold and smooth all at the same time. I made a cup for my father in law who is in his 90's. He took one sip and said "That is the best coffee I have ever had" Well there you have it. It is the Best coffee ever.
I’ve ordered this coffee before and it’s the best coffee I’ve ever had, hands down. It’s so smooth and refreshing 😋I look forward to it every morning. If I lived closer I’d be working for this company! 👍👍☕️
I’ve always enjoyed this coffee. But if I have to make a change on my order if I need to delay it or anything, I can’t find the website. I can’t access anything. I can never find my account. This is the most difficult website to maneuver that I’ve ever dealt with in my life. If you’re looking for newcustomers, you might want to figure that out.
Love this coffee and the brand! Love that its all from Oregon! I am hooked and I am never drinking any other coffee. Get the whole beans
It's turned in to a must, become more part of my routine. I know going to my coffee stand my morning will be off the the right start for whatever comes🙏
Every morning, I do something cold, then drink the fresh hot fresh coffee that goes perfect with my favorite dose of steamed milk + cinnamon ☕️🥛
We just love this coffee. It is so smooth and delicious. No bitterness at all. The packaging is top notch too. The bag closure is the best that I've ever seen. We love the package and the beans inside!!!
This coffee really is “the best coffee ever”!!
I hope I can always afford to buy this coffee because I can’t go back to others!
Arguably one of the smoothest well balanced coffees I’ve had. Big fan.
I have never had a better tasting coffee at home in my life. Buying a coffee at a coffee shop can run ~$20/week. Now, I buy BCE and spend about $25/month!
Smooth, Not Bitter.
If you haven’t tried it you need to. You will be sticking too,
This is The Best. Coffee. Ever 🙌🏼
Contact Us!
Email: info@begoodnotbitter.comHear from our Customers
It starts when you open the box and that amazing smell of great coffee comes out. Then you make the coffee and its smells and tastes amazing. So big, bold and smooth all at the same time. I made a cup for my father in law who is in his 90's. He took one sip and said "That is the best coffee I have ever had" Well there you have it. It is the Best coffee ever.
I’ve ordered this coffee before and it’s the best coffee I’ve ever had, hands down. It’s so smooth and refreshing 😋I look forward to it every morning. If I lived closer I’d be working for this company! 👍👍☕️
I’ve always enjoyed this coffee. But if I have to make a change on my order if I need to delay it or anything, I can’t find the website. I can’t access anything. I can never find my account. This is the most difficult website to maneuver that I’ve ever dealt with in my life. If you’re looking for newcustomers, you might want to figure that out.
Love this coffee and the brand! Love that its all from Oregon! I am hooked and I am never drinking any other coffee. Get the whole beans
It's turned in to a must, become more part of my routine. I know going to my coffee stand my morning will be off the the right start for whatever comes🙏
Every morning, I do something cold, then drink the fresh hot fresh coffee that goes perfect with my favorite dose of steamed milk + cinnamon ☕️🥛
We just love this coffee. It is so smooth and delicious. No bitterness at all. The packaging is top notch too. The bag closure is the best that I've ever seen. We love the package and the beans inside!!!
This coffee really is “the best coffee ever”!!
I hope I can always afford to buy this coffee because I can’t go back to others!
Arguably one of the smoothest well balanced coffees I’ve had. Big fan.
I have never had a better tasting coffee at home in my life. Buying a coffee at a coffee shop can run ~$20/week. Now, I buy BCE and spend about $25/month!
Smooth, Not Bitter.
If you haven’t tried it you need to. You will be sticking too,
This is The Best. Coffee. Ever 🙌🏼